Their Majesties King Charles III And Queen Camilla - Coronation Day

William and Kate ‘tapping into celebrity’ side of duty as royals push for big change

EXCLUSIVE: The Prince and Princess of Wales are adding modern touches to the centuries-old monarchy, Express co uk has been told, with the couple adopting a more personal social media strategy and taking on more “media-friendly” roles.

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

Prince William and Kate, Princess of Wales, are widely seen as the “future of the monarchy”. They and their children have seen their prominence increase tenfold in recent years, with the focus often being placed on the family of five.

William will one day inherit the throne and become head of what will likely be a more modern Royal Family. Notably, in recent years, both he and Kate have adapted their approach to service, reportedly in a bid to comply with contemporary society.

Just last year, it was claimed the Prince and Princess of Wales wanted to “rip up the royal rule book” and start doing things the “Cambridge way”, reports which came off the back of their Caribbean tour, an outing widely criticised for “tone-deaf” photocalls and engagements.

Now, according to a constitutional expert, the couple seems to be increasingly “tapping into the celebrity aspect” of royalty.

Craig Prescott, an expert on UK Constitutional Law and politics — with a particular focus on the monarchy — told Express co uk: “I think what’s interesting is things like the Earthshot Prize, where you see William doing stuff on television. And we saw this with Kate’s Christmas Carol Service — there was something for television.”

Their Majesties King Charles III And Queen Camilla - Coronation Day

Kate and William are looking ahead to a very different future (Image: Getty)

He continued: “We might see them do less of the engagements around the country and more media-friendly things. That might be a way of squaring the circle off, maybe bringing it down a level but also retaining the interest — tapping into that celebrity aspect of it.”

A key element of the Waleses’ modern approach is their social media presence, which has become more relaxed and personal.

Over the weekend, the Prince and Princess of Wales took to social media to share behind-the-scenes footage from the Coronation of King Charles III.

They thanked those who made the historic event possible, writing: “What. A. Day. Thank you to everyone who made it happen.”

Their Majesties King Charles III And Queen Camilla - Coronation Day

The Prince and Princess of Wales attended the Coronation with their children (Image: Getty)

The last Coronation: Charles to hold final ceremony as William tipped to ditch tradition

King Charles III’s Coronation could be the Royal Family’s last, royal experts have suggested. Speaking to Express co uk, constitutional and monarchy experts have said the King has started a trend that could see his successor further trim back the ceremony.

Dr Robert Morris, an honorary professor at University College London’s Constitution Unit, said Prince William would likely follow his father’s example and could, if he chose, ditch the ceremony altogether.

The video showed sweet moments of the couple and their three children — Prince George, nine, Princess Charlotte, eight, and Prince Louis, five — from their time at the Coronation.

Beginning with Charlotte, dressed in her white Alexander McQueen dress and cape, and sporting a wide smile, the footage showed the family hopping into cars to take them to Westminster Abbey — where the traditional ceremony happened.

Featured highlights from the King’s Coronation included the procession to Buckingham Palace, the Royal Family’s iconic appearance on the balcony and the flypast. The clip ended with the newly-crowned Charles and Queen Camilla waving at the crowds.

Then, on May 7, the Prince and Princess of Wales shared another candid video of preparations for the Coronation Concert later that evening. William was seen laughing with staff as they tested equipment for the show. In the video, an unknown voice said: “OK, Prince of Wales. Let’s start your rehearsal.”

The Prince then walked out onto the stage and stood in front of a microphone, where he later made a heartfelt speech before the video ended.

In the clip, the couple can be seen climbing the stairs to take to their seats with their two eldest children. The montage was also filled with clips of people dancing in the crowd as well as a sea of patriotic flags.

Earlier social media posts from the couple were more formal in tone, the sorts that may have been expected from royal communications. They referred to the couple in the third person, using their HRH titles or referring to them as the ‘Duke and Duchess of Cambridge’ rather than by their first names.

One tweet from November 2021 read: “This evening, The Duke and Duchess of Cambridge joined The Prince of Wales and The Duchess of Cornwall for a #COP26 reception, which saw Her Majesty The Queen address the assembled delegates via a recorded message.”

The Coronation Of Their Majesties King Charles III And Queen Camilla - Windsor Castle Concert

The Waleses at the Coronation concert (Image: Getty)

Another said: “The Duke and Duchess’ next visit was to the East London Mosque and London Muslim Centre in Whitechapel, where volunteers have played an important role in supporting members of their community by helping to deliver warm meals, food and medication to the most vulnerable.”

Pauline Maclaran, a professor of Marketing & Consumer Research at Royal Holloway University, explained that William and Kate are offering a “much more humble approach” to royal service.

She told Express co uk: “I think what we see with William and Kate is offering to serve and be much more humble in their approach. And, of course, they need that to get through this period of transition from the Queen to Charles — who is known to be quite a privileged individual.

“The whole focus on diversity and woke issues are making the topic of white privilege really quite an uncomfortable one, so the royals have to deal with that as well. And we see Kate and William much more willing to show this other side of service and were taking commands from the public, rather than commanding the public.”